A Review of Coca-Cola's Extended Marketing Mix

  A Review of Coca-Cola’s Extended Marketing Mix 7 Images That Demonstrate 7 Different Understandings of Coca-Cola's Effective Use of the Extended Marketing Mix PRODUCT An example of some of the 500+ brands that are owned and have been developed by Coca-Cola. This is a sign of their success of product expansion since the inception point of the company. Healthier Generation (2017) PRICE The above image shows the price variation of a 330ml Coca-Cola from countries around the world, including Australia. The pricing model is kept affordable for the majority of population and in some countries is cheaper and more available then water. (New York Times 2018) PLACE The image above shows one of the major distribution points of Coca-Cola and its subsidiary beverage brands. Consumers can purchase both online and in-store of mainstream supermarkets (eg Woolworths, Coles, Costc o) Image source Eddie (2019) PROMOTION The promotional strategy of Coca-Cola has evolved alongside of consumer tre...